The Toyota Prius pioneered the whole concept of hybrid vehicles back in 1997, serving as the world's first mass-produced hybrid passenger model. Today, hybrids have become the hottest segment in the automotive industry and the Toyota Prius continues to lead the way for the 2024 model year. This compact hatchback delivers amazing fuel efficiency and is wrapped in one of the most stunning exterior designs that Toyota has ever produced. Here's a look at the new 2024 Toyota Prius at Toyota of Somerset and how it compares with the 2023 model.
What's new for 2024?
A striking new version of the Prius was introduced in 2023 so the current model is a continuation for the 2024 model year. This new 2024 hybrid hatchback looks absolutely amazing and its upgraded powertrains now provide more performance than ever while still giving Lexington, KY buyers the kind of incredible fuel efficiency you expect from a Prius. The latest version of the Toyota Prius is equipped with large displays, smartphone connectivity and the latest collection of active safety features. In summary, the 2024 Toyota Prius is now more appealing than ever.
The 2024 Toyota Prius is the MotorTrend Car of the Year
Just as the news media is exploding with reports of hybrid models becoming the fastest-growing component of the automotive industry, it's fitting that MotorTrend has chosen the new 2024 Prius as its Car of the Year. In addition to its remarkably stylish exterior design, the fifth generation of the Prius is now more fun to drive. It gives you a comfortable ride, responsive steering and a new powertrain with an abundance of torque. It's actually more efficient than before and yet it's just as affordable.
How the 2024 Toyota Prius won MotorTrend’s ultimate award.
The experts at MotorTrend call the Prius the “gold standard” of hybrid models. Thanks to its exceptionally handsome styling, they describe the Prius as a vehicle that's actually become cool. They praised the way the new Prius manages to achieve outstanding fuel efficiency while also delivering exceptional performance. MotorTrend also valued the way the Prius for 2024 continues to offer exceptional safety and value with a low starting price and the opportunity to dial up the amenities at higher trim levels.
For 2024, it's a totally reimagined Toyota Prius
For the first time since Toyota was named the Car of the Year in 2004, Toyota engineers and designers were given complete freedom to rethink the Prius. Instead of timid incremental changes, Toyota threw out the rule book and created a complete clean-slate redesign to provide a halo model for the brand’s entire hybrid lineup. With a longer, lower and wider silhouette than the previous version, the new 2024 Prius represents a dynamic new look.
A new approach to developing powertrains
Toyota has eliminated the 1.8-liter four-cylinder engine and a less ambitious plug-in hybrid, replacing them with a new hybrid system based on a more assertive 2.0-liter four-cylinder engine. It also comes with more powerful motors and a bigger, more energy-focused battery that delivers up to 57 MPG for the Prius and 45 miles of all-electric range with the plug-in hybrid. This is also the first Prius that offers available all-wheel drive, and the lineup now comes with a starting price of less than $30,000.
The 2024 Prius looks and acts like a winner
The dynamic new Prius profile has a longer wheelbase, bigger wheels and a sleek fastback roofline. In front, the Prius has a new silhouette that's reminiscent of the Ferrari and in the back, a slender LED taillight runs across the entire width of the car. We invite you to take a look at the new Toyota Prius and ask us about its availability at Toyota of Somerset in Somerset, KY.
